Digital B&W and Color Short Run Printing
What is short run digital printing
Short run printing is any print run of 500 copies or less. If you
ever dealt with printing you know that prices for most jobs "plateau"
at about that level, so that for example ordering a thousand of
brochures is only marginally more expensive than ordering five hundred.
On the other side, if all you need is one hundred brochures, you
could have found out that the price is practically the same for
one hundred as it is for five hundred. In many cases printer would
not take an order for a hundred brochures at all. Situation started
to change just recently with the advance of new technologies,
that make it economical for both printer and you to have a hundred,
or even fifty, or twenty brochures printed.
Why and when do I need short run
Every company manages documents that require frequent changes,
might be needed on
and in varying quantities. Some examples:
- Technical manuals are often edited to include experience of the previous users, technical
support notes and frequently asked questions
- Product catalogs might include often-changed pricing, new products
might be added or old products discontinued
- Sales collateral wins if it is specific to the needs of a
particular customer. You also might want to test several versions
of different sales collateral pieces before sending out large mailing.
- In most cases you don't need more then 50 - 100 business cards
for an employee - after this some information on the card most likely
will be changed and
new print run will be needed. 100 full color business cards
usually cost around 11.00 - 15.00 - significant savings over
traditional way of
business cards printing.
How do I order a document for short run printing
The first step is to receive a quote. You can do it by filling out
online quotes form, or e-mail specs for your document to email@example.com. It will
be beneficial if you e-mail or upload the actual file when requesting a quote. If
you decide to go ahead with the project, you will e-mail us the file(s), we will
print the document(s) and ship them to specified address. The turnaround time from
order approval to shipping out your material is usually 1-2 business days.
What is the difference between short run printing and print-on-demand
Print-on-demand is usually short run, but it also assumes that you plan to print
the same document periodically on as needed basis, rather then order document
for printing just one time. If you plan to order document(s) periodically, you
want to start by creating
an account on our online print-on-demand system
that will allow you to manage documents for printing, order them on as needed basis, track orders and review reports.